Vauxhall Gardens: The Business Side

Susana's Parlour

vauxhallbook

The Vauxhall Pleasure Gardens is one of the places I’d love to slip back in time to visit, just to catch a glimpse of what it was like. After recently splurging to buy this lovely coffee-table book, I thought it might make a wonderful subject for a new blog series. But do buy the book too, if you can!

Vauxhall’s huge success after Jonathan Tyers’s acquisition of the property, which had been in existence for seventy years as the “New Spring Gardens”, can be attributed to the man’s perception that his idealistic dream must be counter-balanced by sound financial practices. An essential element of this was publicity, and of this, Tyers proved to be a master. How did he do this?

Promoting Vauxhall

He promoted the gardens as a sort of “heaven on earth,” a magical sort of place to lift one’s spirits after a hard day in the real…

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